The Marketing Funnel – How to Visualize the Journey of Your Customers

The marketing funnel can be described as an image of the process of your customers from finding information about your products to making a purchase. This is one of the best tools you have to get insight, pinpoint bottlenecks, and then eliminate the bottlenecks.

The funnel of marketing is typically broken down into four stages that are awareness, interest in consideration, awareness, and finally action. The stages were modeled on the AIDA framework but modified according to current consumer behaviour and digitalization.


Marketing funnels can’t be complete when there is no awareness. This is the very first step towards a potential client or client. It is your chance to inform them about that you exist, what you are and how you are able to assist them with the issues they face.

There are several methods to tackle this particular stage of the funnel to market. This stage can be approached in variety of ways. One approach is to present pertinent, interesting and informative information that will engage and inform. This could be achieved via social media, blog postings, and webinars.

Another way of spreading the word about your brand is by sending direct mail. To boost awareness for your products and company, you can mail postcards , fun, brand-named stickers, as well as handwritten notecards with your logo your brand.

Social media platforms can be utilized to communicate with potential clients and clients, as well as inspire them to share your products and services with their families and friends. This helps you build a community of followers who are actively engaged with your brand, which will ultimately lead them to become advocates for your brand.

The marketing funnel is ever-changing, which is why it’s essential to monitor and examine it to discover if you are making any changes that will improve the overall experience of your customers. This requires both quantitative and qualitative information, and you should begin measuring these metrics to see whether you’re getting new prospects or making conversions in right way.

Keeping your customers happy as well as providing them with products or services they need will determine the viability of your company. It is possible to measure this by ratings of customer satisfaction, rate of churn, recurring revenue and the number of active customers.

These are not quantitative data however, you should know the extent of the user’s involvement with each piece of material. You can, for instance, observe the effectiveness of your CTAs in blog articles and determine which ones have the highest conversion rate. This will give you a better idea of which pieces of content are most effective in getting potential customers to the next phase within your marketing funnel.


The phase of interest is an ideal time to show the capabilities of your product. Your target audience will look over your product and determine which ones they’re interested in purchasing. They’re searching for a solution that meets their needs in a unique way and needs, and your solution could provide the ideal solution.

In this stage, you have to be imaginative with your writing, and demonstrate to them why your product is worthy of their time and their money. This can be done with well-designed landing pages that highlights your most impressive highlights. It is possible to consider an live chat or FAQ page to help them answer any questions they may have before they commit to purchasing the product.

If you’re able to spend the money, multi-channel marketing is a good option. The interest phase is the perfect time for you to excel. Emails and social media marketing are a great way to connect with customers again. It will also encourage them to convert into a customer. Your customers can track their’ progress, and ensure they’re happy every step of their journey. Ortto is a CRM and analytics platform which allows you to track how customers behave so that you can create appropriate advertising materials.

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In the process of considering, buyers evaluate your service or product to determine whether or not it’s the right fit. Consumers can wait weeks, and even months, before they decide whether or not they’d like to purchase the product or service. It’s important to provide helpful information and content for them to help them with the process.

Considerations are also a great way for companies to create branding awareness. The way to do this is by providing content relevant to their target audience, for instance providing product comparisons and trial or demo versions.

The brand can engage prospects through messages, content that is targeted and case studies during this phase. The phase could also be used by brands to let potential customers know about the brand’s solutions.

You can also increase conversion rates by asking existing customers to let their friends know about their experiences. This is one of the most cost-effective ways to drive repeat sales which could result in higher average order value (AOV).

An effective marketing strategy will determine your company’s growth. You must, however, adjust your methods to meet the changing needs of your customers. With the changing world of digital and people become more sophisticated, you may discover that your strategy for marketing will require a shift as well.

Create more effective strategies to help prospects navigate the purchasing process from recognition to advocacy. You can target users according to their past actions.

For example, if someone already knows about the brand you represent, they may be following you on social media, sign up for an email list, or subscribe to podcasts. If you can map the interactions of these people, you can determine the stage of your funnel they’re in , then you can target those with messages that are in line with their state of mind.

In our blog, How to find your marketing funnel provides more details on the steps to create your funnel. We’ll discuss the various kinds of funnels that are used for marketing and teach you how to successfully implement them. Additionally, we will provide strategies for devising an efficient method to increase your sales and conversion rates.


Conversion funnels enable you to visualise your customer’s entire journey. They will help you discover which users are more likely convert than other visitors.

Conversion funnels can serve as a useful tool in tracking and optimizing your internet marketing strategies. Analyzing the performance of your funnel may enhance your customer experience, and increase sales.

The marketing funnel is the process that is ongoing, so it is essential to keep refining your strategy for marketing to stay current with the changing needs of your customers. In this way, you’ll be able to keep your leads interested in your company and encourage them to purchase a purchase.

It is an essential step in the customer journey because it lets you establish confidence and trust with your customer base. link It also lets you create an excellent relationship with your prospective customers, so they’re more likely purchase from you in the future.

This stage is where you are able to draw customers towards the product or business with advertising and marketing. This includes blog posts as well as social media postings.

There are also offline strategies to communicate with possible customers in certain situations. This can be a great option when your audience is located in a particular area or has a distinct group of people.

As an example, if you’re a food blogger selling books, you could use your blog as a way to reach potential buyers looking for recipes. Then you can use your email newsletter and other methods to keep track of those potential customers, and convince customers to purchase a final purchase.

Remember that each conversion you convert can be a positive for your business. An increase in conversion rates means that your site is receiving greater traffic than what it’s costing you, and that your visitors are spending longer on your website and visiting many more pages.

Reviewing your analysis of your Google Analytics data will permit you to measure the conversion rate for every step of your marketing funnel. This data is used to evaluate if the funnel is profitable.

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